Andreas began his creative journey as a DJ, where he developed an early sense of rhythm, pacing and audience reaction. Film followed soon after. A 16mm course in Stockholm led to studies in Advanced Film Production at Orange Coast College in California, laying the foundation for a career in visual storytelling.

After returning to Sweden, he worked as a First Assistant Director on commercials while directing music videos on the side. His visual style and narrative sensibility led to international collaborations, extensive airtime on MTV and representation with a London-based agent. Over the following years he directed commercial and music video productions for clients across Europe, the Middle East and Asia — experiences that shaped both his visual language and his ability to work across cultures, teams and production environments.

Alongside commissioned work, Andreas has directed short films that have screened at festivals including the Berlinale, receiving recognition for both storytelling and direction.

In recent years, he has broadened his practice and now works as a creative producer across commercial film, corporate content and trailer production — combining storytelling, directing and editing with an interest in how content performs once it reaches its audience.